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MOOSE KNUCKLES IN MILAN

Updated: Feb 7, 2023



About the End-User


Moose Knuckles is a luxury outerwear brand, founded in Canada in 2009, known for their exceptionally warm deluxe parkas, impeccable tailoring, ethic source materials and premium hardware. All this coupled with a strong and unconventional image, which has made them successful in the best shops in the world and has created a community of loyal customers.



About the Project


A series of deconstructed video walls inside Moose Knuckles Temporary stores, as conceived by design firm Bureau Betak: a "chaotic" screen installation located in the center of the store, that features unexpected landscapes and campaign imagery, to immerse the customer in the unique world of Moose Knuckles.


Moose Knuckles, Corso Matteotti 14, MI


Challenge


Our first challenge was to design and build a mechanical metal structure for the video cluster, to hide all the cables and create a clean overview that complies with the Bureau Betak concept.

Later we studied how to manage the content on the monitors, how to distribute the same video fragmenting it, how to change how to program the "lineup" and manage everything remotely.


Solution


Customer support in choosing hardware and software technology.

Design and construction of ad hoc metal structures, which support a series of different sizes Nebri-Tech monitors (21.5 ", 32" and 43 ") arranged in clusters, each one connected to a BrightSign player.

Display content management with Wallboard, CMS capable to synchronize and program videos remotely.


Store


To know how the shop was set up click here


Moose Knuckles, Corso Matteotti 14, MI
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